Judging books by covers is an honorable pursuit,
Though there are old fogies who would give it the old boot.
Books on economics need to feature words like "sex" –
And everything from history to Yellow Pages' Dex.
The fact is if you put "sex" in the title of your book
You will be top-listed even though you are a schnook.
"Sex and Apple Strudel" makes a cookbook off shelves fly.
"The Sex Life of Pinocchio" will make your agent cry.
Use the F-word, softened with some winking asterisks
And you will be dining on sweet caviar and bisques.
Should you hesitate to prostitute the written word,
Remember that the iPod makes all reading quite absurd.
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